Challenger Spirit

Challenger Spirit

To make things better, we defy convention.

As a car company, we’re different from the others. When everyone else said cars should isolate drivers from the road, we thought that car and driver should be connected.

When everyone else said that cars should follow fashion, we followed nature. When everyone else said that cars needed to become heavier, we made them lighter. That’s the Mazda spirit – if we’re told a convention has to be followed, we see it as something that has to be challenged.

The Challengers

The Challengers

The Challengers

The city of Hiroshima has seen its fair share of challenges in the past. But thanks to the unique spirit of its people, the city has managed to thrive even in the face of great adversity. See how our past shapes our future and how the spirit of Hiroshima's people helps us create better cars.

Masahiro Moro Masahiro Moro

Masahiro Moro

Executive Officer – MAZDA Japan

“The Hiroshima spirit is to never give up, to pursue excellence. To maintain a can-do attitude.”

Main achievements:

General Manager, Global Product Marketing Dept.

General Manager, Global Marketing Div.

Vice President, Mazda Motor Europe GmbH

Executive Officer, in charge of Global Marketing

The Craftsmen

“As with traditional craft skills, making an outstanding car relies on skill and sensitivity.” Hirotaka Kanazawa

The Craftsmen

The Craftsmen

At Mazda we take pride in our heritage as master craftsmen, or “Takumi” in Japanese. A heritage that goes back hundreds of years. And as true “Takumi”, we believe that a car that only gets you from A to B does not go far enough. See how our engineers learn from sword makers to give every Mazda the finest build quality.

Hirotaka Kanazawa Hirotaka Kanazawa

Hirotaka Kanazawa

Managing Executive Officer – MAZDA Japan

“We believe making a great car is about understanding the relationship between car and driver.”

Main achievements:

Manager, Europe R&D Representative Office

General Manager, Chassis Engineering Dept.

General Manager, Platform & Program Management Div.

Managing Executive Officer, in charge of Vehicle Development

The Craftsmen The Craftsmen
Karakuri

Karakuri

Karakuri

When developing the seats in the Mazda5, we were inspired by Japanese Karakuri dolls. They surprise and delight when moving forward by placing a weight in their hands. The same principle applies to our seats: they combine maximum functionality with minimum force in a surprisingly versatile way.

Hideki Matsuoka Hideki Matsuoka

Hideki Matsuoka

Program Manager - MAZDA Japan

“I love Mazda because we never limit our thinking. I think that it’s embedded in our DNA.”

Main achievements:

Mazda 626 Engine development

New C-car joint program (with Ford, VOLVO) team staff

1st Gen. Mazda3 Program Promoter

2nd Gen. Mazda5 Program Manager

Karakuri Karakuri
Hirotaka Takaya Hirotaka Takaya

Hirotaka Takaya

Doors Development Engineer - MAZDA Japan

“Mazda is a company of car lovers. Whatever the challenge our work is always worthwhile, because we love cars.”

Main achievements:

1st. Gen Verisa (Japanese unique model) side doors engineering design

2nd Gen. Mazda2 side doors engineering design

2nd Gen. Mazda5 side doors engineering design

The Touch of Mazda

“When a door feels like this, it tells you a lot about the people who built the car.” Hirotaka Takaya

The Touch of Mazda

The Touch of Mazda

The Touch of Mazda

In our quest to get even the smallest details right, we’re inspired by the most unusual things. Because at Mazda we do things differently. Our need to find better solutions to engineering problems naturally makes many designs surprisingly innovative. Learn how tradition inspired us to create a sliding door that makes access easy.

Kenichirou Saruwatari Kenichirou Saruwatari

Kenichirou Saruwatari

Program Manager - MAZDA Japan

“We always take an approach other people wouldn’t come up with. But I think that’s what motivates our designers and engineers.”

Main achievements:

Direct injection Gasoline/Diesel Engine development leader

Power train Testing Group Manager in Mazda North America

Mazda "i-stop" development leader

2nd Gen. Mazda3 Program Manager

The Touch of Mazda The Touch of Mazda
Shigeo Mizuno Shigeo Mizuno

Shigeo Mizuno

Program Manager - MAZDA Japan

“Our affection for sports cars runs from the engineers to the top of the company”

Main achievements:

323 & 323F & MX-5 Engine/Transmission development

MZR 1.3 & 1.5 engine unit project manager

2nd Gen. Mazda2 Program Manager

Right Weight

Right Weight

Right Weight

The Mazda2 is the epitome of our “gram strategy”: We looked at each part individually and challenged conventional thinking to make it lighter. It may only be a few grams on a screw. But a few grams in many thousands of parts add up. See how we weighed every part of the Mazda2 to make it more agile and fun to drive.

Right Weight

“If the car is lighter, it’s more fun to drive.” Shigeo Mizuno

Daisuke Umetsu Daisuke Umetsu

Daisuke Umetsu

Performance Development Engineer - MAZDA Japan

“We strive to create cars that are more than just a form of transportation.”

Main achievements:

Human engineering analysis for "Craftsmanship" development

Packaging layout of new FF platform (mainly driving position)

"Touitsukan" development (from Mazda5 to all new vehicles)

Bicycle Cars

Bicycle Cars

“For a fast start the cyclist always puts his pedal in the optimum position. We do the same with the engine pistons.” Kenichirou Saruwatari

Bicycle Cars

When developing our i-stop technology, we felt that it needed to be as quick and seamless as possible so as not to interfere with the driving experience. To achieve this, we were inspired by cyclists. This is the story about the engines that learned from the bicycle.

The Fishing Trip

The Fishing Trip

“When the drive feels just right, you'll know it's a Mazda.” Daisuke Umetsu

The Fishing Trip

It's the simple things: the twist of a key, the turn of a wheel or the way a car feels through the corners. Yet getting these sensations just right is remarkably hard work. Find out how we give every Mazda a sense of comfort for the passengers and control for the driver.

The Fishing Trip The Fishing Trip
Takao Kijima Takao Kijima

Takao Kijima

Former Program Manager MX-5 - MAZDA Japan

“For us the basis is always the fun of driving – the joy of a car moving to your will.”

Main achievements:

Mazda 787B Handling & Stability development

3rd Gen. RX-7 Program Manager

3rd Gen. MX-5 Program Manager

Horse and Rider

Horse and Rider

Horse and Rider

Jinba Ittai means “horse and rider as one” in Japanese. It is exactly this synergy that we engineer into every single Mazda MX-5. The position of the controls, the weight of the steering, the balance of the chassis – we spend untold amounts of time honing these elements to create the perfect driving experience.