Drive Together

CAR AND DRIVER IN PERFECT HARMONY

When you drive a Mazda, you never drive alone. Car and driver in perfect harmony. Like horse and rider - something we call ‘Jinba Ittai.’ We believe when oneness is achieved, driving becomes fun. We do it our own way, because our cars are about much more than just A to B. Beauty by subtraction. A pure, intuitive relationship, creating a bond that words cannot describe. Together we are stronger. We never drive alone. We drive together.

DRIVE TOGETHER Car and driver in perfect harmony

Mazda CX-5 Drive Together


Introducing the all-new Mazda CX-5, featuring our unique Kodo design and Skyactiv engineering technology that combine to create a special connection beyond man and machine. We call it Jinba Ittai.

HORSE AND RIDER

Jinba Ittai - the connection between a horse and rider is an unique synergy we engineer into every Mazda. From the smallest bolt to our SKYACTIV Technology, everything creates a harmonious relationship between car and driver, enhancing the power of those sitting behind the wheel.

JINBA ITTAI: FROM CONCEPT TO REALITY

Tireless research leads Mazda engineers to technologies that bring the perfect harmony of Jinba Ittai to life.

JINBA ITTAI: FROM CONCEPT TO REALITY

To feel oneness, we need perfect balance. The position of the controls, the weight of the steering, the balance of the chassis – nothing is left to chance. Take the location of the shift lever for example - whether it’s more in the front or farther back, it will determine which muscles are used to operate it. We spend untold amounts of time honing these elements to create the perfect driving experience. To create the perfect bond between car and driver.

TAKAO KIJIMA TAKAO KIJIMA

TAKAO KIJIMA

Former Program Manager MX-5 - MAZDA Japan

“FOR US THE BASIS IS ALWAYS THE FUN OF DRIVING – THE JOY OF A CAR MOVING TO YOUR WILL.”

Main achievements:

Mazda 787B Handling & Stability development

3rd Gen. RX-7 Program Manager

3rd Gen. MX-5 Program Manager

HUMAN-CENTRED PHILOSOPHY

Technologies alone cannot create oneness between car and driver – unless they are designed with the driver in mind. That’s why we invest all of our expertise in areas that improve this connection. For us, Jinba Ittai starts from a driving position engineered by our human-centred approach to designing every element of the vehicle around the driver. 

EXPLORE EMOTIONS

KODO DESIGN

A car is improved by what you add to it and by what you take away. The purity of the updated KODO Design represents an evolution that removes lines which don’t add to the dynamic image of the car, thus creating beauty by subtraction. Learn how Mazda creates cars that embody the dynamic beauty of life here.

DAISUKE UMETSU DAISUKE UMETSU

DAISUKE UMETSU

PERFORMANCE DEVELOPMENT ENGINEER - MAZDA JAPAN

“WE STRIVE TO CREATE CARS THAT ARE MORE THAN JUST A FORM OF TRANSPORTATION.”

Main achievements:

Human engineering analysis for "Craftsmanship" development

Packaging layout of new FF platform (mainly driving position)

"Touitsukan" development (from Mazda5 to all new vehicles)

SKYACTIV TECHNOLOGY

Mazda evolves the car further with advanced, yet imaginatively practical innovation that combines the joy of driving with outstanding environmental and safety performance. The manual transmission, bodywork, chassis and diesel engine with high precision diesel boost and sound smoother prove the point. Discover how Mazda takes driving dynamics and efficiency to a whole new level. 

HIROTAKA KANAZAWA HIROTAKA KANAZAWA

HIROTAKA KANAZAWA

Managing Executive Officer – MAZDA Japan

“WE BELIEVE MAKING A GREAT CAR IS ABOUT UNDERSTANDING THE RELATIONSHIP BETWEEN CAR AND DRIVER.”

Main achievements:

Manager, Europe R&D Representative Office

General Manager, Chassis Engineering Dept.

General Manager, Platform & Program Management Div.

Managing Executive Officer, in charge of Vehicle Development

DRIVE TOGETHER

Experience the power of 'Jinba Ittai' for yourself. Discover the range, find your local dealer or book a test drive today.

The pure joy of driving

Design

The pure joy of driving

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Technology

Performance without compromise

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Build your Mazda

Configurator

Build your Mazda

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Awaken the driver in you

Mazda MX-5 RF

Awaken the driver in you

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Model shown may not be to Ireland specification. Colours and some exterior and/or interior elements may differ on screen from the actual model.