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MAZDA CONFIRMED AS NEW SPONSOR OF CONNACHT RUGBY

August 11, 2011
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Mazda has been confirmed as the Official Title Sponsor of Connacht Rugby. Mazda will invest over €1.5m in Connacht Rugby over the next 3 years as part of major sponsorship deal which will facilitate the development of both brands.

With Connacht Rugby's participation in the Heineken Cup this season, the support offered by Mazda as Official Title Sponsor of the club will allow Connacht Rugby to build on the excellent work carried out both on and off the field last season and compete at the highest level in club rugby, testing their skills against the toughest opposition in Europe. Connacht Rugby supporters will also get the unique chance to see some of rugby's biggest names in action on their own doorstep.

Commenting on the announcement, Eric Elwood, Head of Coaching, Connacht Rugby, said, "This is a very exciting year for Connacht Rugby with the Heineken Cup coming to Galway, the newly branded RaboDirect PRO12 and now our new sponsor Mazda joining us as our official title sponsor. Mazda and Connacht share a lot of common values in terms of drive, passion and performance and there are huge opportunities for us to work successfully together over the next 3 years."

As Official Title Sponsor, Mazda will work closely with Connacht Rugby to develop marketing activities which will help drive support for Connacht Rugby across the province, using big match days to really bring the sponsorship to life for supporters.

According to Michael Howe, Country Manager, Mazda Ireland, "Mazda Ireland is delighted to be the new title sponsor for Connacht Rugby. The passion and ambition of Connacht's management and supporters is immense. We are thrilled to support this exciting new chapter in Connacht Rugby's proud history.

"Mazda, like Connacht, is beginning an important new chapter, as we prepare to launch our 6th generation of cars with SkyActiv Technology. This technology will deliver major fuel savings and emission reductions, whilst retaining Mazda's fun to drive characteristics. The sponsorship of Connacht Rugby provides an excellent platform for new customers to experience our cars."

The synergies between Connacht Rugby and Mazda were also underlined by Fiona Keys, Commercial Manager, Connacht Rugby, who said, "We are delighted to welcome Mazda as the new title sponsor of Connacht Rugby. Mazda is an innovative and exciting brand with ambition, fighting spirit and passion which aligns itself very well with Connacht. We are looking forward to working on building both brands over the next three years and excited about harnessing the opportunities that lie ahead!"

For more on Connacht Rugby visit, www.connachtrugby.ie.

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