• Mazda Ireland sets ambitious target for 40% growth in 2014
• Healthy order bank for the recently arrived all-new Mazda3
Mazda Ireland’s sales soared 45 percent in January compared to the same month last year with all-new Mazda3 – shortlisted for next month’s European Car of the Year award – proving increasingly popular with customers. Mazda proved once again that it is capable of defying convention as it outperformed a market that grew 33 percent for the month to just under 23,000 units; Mazda’s market share was 2.24 percent.
The flying start to the year sets Mazda Ireland on the right track to meet its ambitious target of growing sales by 40 percent in 2014 and is expected to lead to the best January sales since 2011.
Sales of the award-winning Mazda CX-5 SUV more than doubled while Mazda6 sales were up 67 percent. Sales of all-new Mazda3, which only became fully available towards the end of the month, rose 45 percent.
Tony Howarth, Mazda Ireland Managing Director said:
“I am pleased with the progress we are making as a brand in Ireland and the growth in sales highlights that the new range of Mazda products resonates well with the Irish public. Customers know Mazda for bullet proof reliability, but now we offer cars which stand out from the crowd with distinctive design, breakthrough SKYACTIV technology under the bonnet and technology in the cabin to keep the driver connected to their world whilst on the move. The Mazda6 and all-new Mazda3 in particular offer stunning alternatives in conservative market segments dominated by mainstream high volume cars”.
The strong performance in Ireland reflects Mazda’s success across Europe where Mazda is increasingly seen as a franchise of choice for dealer groups looking to expand their brand portfolio. Sales across Europe rose by 18 percent last year in a market down 1.8 percent. Leading the way was the Mazda CX-5, sales of which grew 92 percent year-on-year to 51,393 units, while the Mazda6 flagship introduced in early 2013, saw sales grow 71 percent to 32,563.
Success in Europe helped Mazda to report a 7.1 percent increase in global production of passenger cars to 1.17m units in 2013.