Mazda Motor Ireland announced the launch of Mazda Finance, the brand's retail finance service provider.

Alphera Financial Services was named as the new official retail finance partner. Alphera Financial Services, the multi-make trading arm of BMW Financial Services, will provide retail financial solutions for Mazda from the start of 2012.

Mazda Ireland is looking to increase its market share next year with the introduction of Mazda Finance. Mazda Dealers are now in a position to better accommodate the demand for customer finance. Mazda Customers will benefit from more competitive lending rates and lower monthly repayments.

Mazda Finance aims to provide more individually tailored credit solutions for those in the market for a new car.

Mazda Finance is launching with a low APR-led campaign for the 2012 market. Typical APR rates for Mazda2 and Mazda3 models will be 5.9%; 6.9% for the Mazda5 and Mazda6.

Mazda Ireland believe they can particularly attract new customers to the Mazda2 with monthly repayments as low as €267 thanks to an aggressive finance package of 5.9% APR over a 48 month term, with only a 20% deposit.

Customers also have the opportunity to finance the cost of scheduled services over a three year period, with repayments of as little as €11.99 per month.

Alphera Sales and Marketing Director Brian Merrigan: "We are very excited with this new business opportunity. With the strength of the Mazda brand and product portfolio, this provides an excellent platform to further grow Alphera's business in Ireland."