Mazda Ireland has appointed John Perry as Managing Director to take up the lead in driving further growth and success for the company. John will take over from Tony Howarth who raised the brand’s success in Ireland to new places over the last three years. Tony will return to the UK to expand his career in a new challenge within the industry.
John who resides from Dublin has a vast amount of experience in the automotive industry having worked in a variety of roles within a number of different brands. John began his career in the Motor Industry in 1990, holding various positions within Aftersales business before joining Mazda in September 2007 as an Aftersales Business Manager. He was promoted to Aftersales Director in 2010 and following restructuring of the company promoted to the position of National Sales and Aftersales Manager in July 2013. John also holds a degree in Motor Management and offers a wealth of knowledge to drive the company’s continued success further.
“This is an exciting time for the Mazda brand in Ireland, since the introduction of our 6th generation products we have witnessed strong growth with 2016 showing an increase above the market of 44%. With the Market now returning to sustainable levels and with our freshest model line-up, our strong retailer network and very attractive retail offers, we are in a great position to take full advantage and continue this growth.
Over the next 12 Months our retailers will have completed our new look and feel showrooms, mirroring our product line and enhancing our customer’s experience. I look forward to working closely with our network and continuing to take advantage of the growth in the market place in driving the Mazda brand and our customer experience.”
Mazda has strengthened its position within the marketplace within recent years with the brand becoming the second fastest growing brand in Ireland in 2015. With record sales results since the beginning of 2016, Mazda show no signs of slowing down as their new 6th generation product line up has become a staple choice for consumers looking for the highest quality product. Mazda’s own MX-5 took the crown for the World Car of the Year as well as the World Design Car of the Year in recent months which shows the standard of cars now being offered. There is much more to come over the coming months as Mazda plan to further improve the multi-award winning SKYACTIV range.