Mazda3 was awarded first place in the all-important European compact class on the latest customer satisfaction study conducted by the US research institute J.D. Power. In the largest survey of Germany's automobile market, Mazda3 scored 85.6 percent for overall customer satisfaction - ahead of the Mercedes A-Class with 84.8 percent and the Hyundai i30, which scored 84 percent.
Customer satisfaction of German car owners was calculated from answers given in four categories of questions - Quality/Dependability, Vehicle Appeal, Service and Operating Costs. All categories carry the same weight, and together form the J.D. Power Customer Satisfaction Index (CSI).
In the rankings that reflect customer satisfaction for individual car brands, Mazda achieved an average of 83.1 percent. This ranked fourth on the list of 25 brands, and once again outperformed the industry average of 81.3 percent.
This year's J.D. Power CSI was based on a poll of about 16,500 German car owners, who were asked to evaluate their automobiles, which were on average two years old. Results for all customer satisfaction categories, 25 nameplates and 102 car-lines will be published in detail in the July 2010 issue of Germany's AUTO TEST on 25 June 2010.
The Mazda3, Ireland's favourite Mazda model, has posted healthy sales growth in 2010 thanks to its acclaimed reputation of reliability. With the new 2010 model, Mazda engineers were keen to maintain the quality and reliability synonymous with the previous Mazda3. The car was tested globally at 20 locations in 11 countries and was driven a total of 175,000km in durability testing.
The most popular engine in the Mazda3 range is the 1.6 diesel. Sitting in the lowest road tax band A (€160 per annum), this diesel unit is the natural choice for Irish drivers offering plenty real-world power and torque, while averaging just 4.3L/100km (65.7mpg).
Reliability, low running costs and the superior build-quality of Mazda models have been highlighted by the industry awards for the Japanese manufacturer so far this year. Mazda3's success comes on the back of the Mazda MX-5 rated as 'Best Sports Car' in the J.D. Power Survey, while the Mazda6 scooped 'Best Estate Car' in the 2010 Fleet World Honours.